If your serious about your website performance then you may have already taken a few steps to increase traffic to your website. You may have been approached by a number of SEO Companies requesting their Services. Reality Realisation may have come round 360 Degrees and hit you straight in the face like a ‘wet kipper’ when they have delivered the costings in a shiny silver folder to you. They don’t come cheap!
I have had a number of meetings with Clients who have said they are using an SEO Company and they don’t really know what impact the service has had on their website traffic. The Client is usually careful controlling the costs in their Day to Day Business and it is evident that most have systems in place for measuring Performance, but not for their Website!
Below are a few pointers that you can implement yourself and you don’t have to fork out a penny!!
1. Google Analytics
Prior to any website we develop and Launch, there are a number of things we implement to ensure the Client can track the performance of their website. One of these is Google Analytics, probably the most powerful tool a website owner has access to and yet less than 5% will actually use it.
Google Analytics is a Free Tool which allows you to see where and how traffic comes to your website. You can view and learn a huge amount of information about your website, such as referring traffic and keywords users searched to land on your site. You will see which are your most popular pages and how long the visitor stays on each page. Referring sites that have sent visitors to you and your total monthly visits, the list is endless and once you have an understanding of analysing your site then you will realise what improvements you need to apply on the website.
To use Google Analytics you will need to firstly open a Google Analytics account. You will be given a snippet of code to put into your website code so you will need FTP access, if you don’t know how to do this speak to your web developer and they will upload the code for you. Below is the link to set up your Google account and remember this is free and probably the best investment you have done so far for your website.
Check out Google Analytics for more information.
2. Content is King!
Now that you have Google Analytics installed you will be able to track the success of the work you have carried out on your website. A client would normally concentrate on getting the best layout for their site at all costs, but few will actually go further to work on SEO and usability and even less focus on creating website content. You need to identify your customer needs and interests, once you have established this you need to write your content in such a way that it appeals to your visitor and gives ‘stickiness’ for them to stay on the page and continue reading. As well as writing the content you need to be clever and focus on 10 keywords of your business and on the subject of your page. These Keywords need to be included in the content as well as fitting them into the META TAGS (Coding in the HTML that informs the robots important information on your site). This is what we mean by ‘Google Friendly’ and if you use the process with the above in mind you will increase your KEYWORD DENSITY.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
Bear in mind the following points:
- Your customers’ interests and needs – why do they buy your product/service?Targeted keywords – which keywords drive the most sales/profit/?
- The intent of the content is it to inform your visitors or to sell?
- Focus on the benefits of your product or service, not on the features
3. Title Tags
Make sure your web page includes ‘Title Tags’ and spend time wording them so they are as specific as possible to your business description. If I was a Commercial Electrician from Widnes and I wanted make full use of my ‘Title Tags’ then the title may be as follows:
‘Commercial Electrician – Services Widnes’
as opposed to
If you do not engage in Domestic Electrical work then by adding ‘Commercial’ makes your field of work more specific to the type of electrical work you offer. The title tag is an element that the search engines use to help determine what the page is about. Since it shows up as the first line of your listing in search results, it can make or break your clicks and done correctly will ensure that your website is what visitors have searched for, making their visit specific and thus increasing the time they spend on your website.
4. Keep away from Flash Presentations
If your Web Developer includes ‘Macromedia Flash’ in your content, ask the question:
Does the Flash files include Meta Code?
Search engines find it very difficult to read flash files and all they will see is a block of space which it can’t read and it will have a negative effect on your ranking. Flash has now been developed with Meta Tags in mind but the flash files need to be designed with the Meta tags included. For the sake of having a nice little animated flash movie on your page you will do yourself justice by removing this and replacing it with some clear text about your product/service.
5. Inbound Links
When a Search Engine picks up on a website it will index the site and follow all internal and external links. It will analyse the destination and the origin of each link. Therefore, if you had a hundred links on other ‘worthy’ websites then after a period of time you will have the ‘Spiders’ coming into your site more often and this will have a positive impact on your ranking. You will see inward links as ‘referring sites’ in your Google Analytics and you will be able to track the success of your links. Be careful if you join affiliated link programs, these will offer hundreds of backward links to you but if they are not relevant to your business then you could be blacklisted by the likes of Google as you may appear to be ‘spamming’. Speak to like minded Businesses and request reciprocal linking, there are also hundreds of free directories and classified websites out there that you can post free listings on. Try it and within a few weeks you will have a higher volume of traffic coming through to your website.
It’s pretty simple: more good quality links = more traffic.
6. Social Networking
Whether you are a Social Networker or not you cannot escape the benefits it will bring to your business. You need to consider Facebook, Twitter and Linkedin. We have published an article on the benefits on our website called Implementing Social Networking on your Website check it out and apply it to your website. Enough said…
7. Update your website on a Regular basis
Search Engines hold a lot of information on your site and carry out regular indexing. they will even compare previous information from the last ‘crawl’ to the new index and if there is no change to the content or coding they will visit less frequently. They have picked up that your website has gone stale!!! You need to invest time into the website and update it as often as possible. If you have the same old information on the website over a long period of time you are probably doing your business some damage. We know time is money and your efforts in making the changes regularly and applying new content and images will pay off.
So now you have a few important areas to check out on your website!
by applying the above you are going in the right direction to increase your website traffic and you have the tools to monitor and analyse your site. The above are just a few points that we tick when we are designing a website and by standard we implement the above as well as other important factors.
Free Website Analysis Tool - http://www.pearanalytics.com
Ryan started Pear in 2008 in search of doing some cool work in the analytics and SEO space, an area where he had been dabbling in for five years with other companies. Low and behold, his need to inherently “automate everything” resulted in a neat little website analyzer tool that ultimately landed some seed cash to see where he could take this thing, and voila – Pear is now a software development firm.
If you want to read more on SEO Optimisation visit our SEO Introduction page.
Call us today on 07732 675 404 if you need to get noticed on Google. We will be happy to discuss your requirements and confident we can make the right changes to get your website noticed - after all its what we do on a daily basis.
We welcome all enquiries!