So what is a microsite?

A microsite is also referred to as a “mini site” or “weblet” and is a website that is comprised of an individual page or a cluster of pages which supplement a company’s primary website. The microsite typically will have its own URL distinct from the primary site.
Microsites are particularly useful if your business offers a variety of products or services and you want to highlight one segment, individually, for your customers. The mini site offers specialized information on products and can be a permanent place to showcase the product, or a temporary site during a product launch or promotion.

Additional purposes of microsites include:

• Providing service or support for a specific product
• Listing detailed information relevant to a new product
• Creating a keyword-friendly “home” for a new product to improve search engine rankings
• Decreasing pay-per-click expenditures by focusing keywords in one place and improving Quality Scores
• Increasing a primary site’s page rankings by providing inbound links via the microsite

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