SEARCH ENGINE OPTIMISATION (SEO)

Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search , local search , and industry-specific vertical search engines.

BDI Media have had a number of years designing websites and know a thing or two about getting noticed on the web. There are a number of processes we apply to ensure that you get noticed and like the tip of an iceberg the web page design itself is only a small part of the whole project.

We apply proper coding for your META TAGS and ensure your KEYWORDS and PHRASES are all in place, and most importantly specific to your business. We spend a good few hours analysing your site and working on your keywords to give you the best exposure on the internet. We work with Google features and build specific code into your site, on completion we then spend time submitting the site to the big "Search Engine" players. And after all that we then monitor your performance and make the adjustments to maximise your hits.



CASE STUDY

www.toolsdirect2you.co.uk

This site is maintained and owned by Steve Halstead from Yorkshire. After 18 Months of uploading data into his database, Steve was concerned that on average he was achieving 18 - 30 hits per week on the site and little or no sales coming in from the shopping area.

He contacted BDI Media in February and discussed his concerns with us. We met up and we got a flavour of his Company and after initial talks we went away and came up with an action plan. He had over 3,500 products in his database and we where aware that he had little presence on the internet. We set about analysing his competitors and looking at his Meta Tags, we applied his keywords and made a number of changes to the code. We applied Google Analytics in order for him to be able to analyse his own hits and actually see were his visitors were coming from and how long they stayed on his site.

We then spent time submitting his site to all major search engines and then we sat back for the results to come in. We made it clear to steve that we can never guarantee sales from his site, however we can guarantee a higher volume of traffic to his site. The results came through within two weeks and his hits were now achieving about 35 per day. This increased week by week.

Steve now has received more than 16,170 page views with 7.30 pages viewed on average by each visitor. He is achieving sales and has now used the extra income to employ a member of staff to update the database and to Market the site to a wider audience.

IMAGERY

Imagery is any literary reference to the five senses (sight, touch, smell, hearing, and taste). Essentially, imagery is any words that create a picture in your head. Such images can be created by using figures of speech such as similes , metaphors , personification , and assonance . Imagery helps the reader picture what is going on.

Some of our work involves going out on the road to find the right moment or mood, captured on film and then edited for a particular Project. Then we decide the best way to display the image. Sometimes it comes naturally and sometimes it takes a little longer. The moment can be injected by simply being in the right place at the right time, sometimes with humour and sometimes with a more meaningful message.